Friday, December 31, 2010
I must say, this did surprise me
Never thought I would see that day that Jay Electronica would endorse any corporate brand. This is undoubtly something that was set up by his affiliation with Roc Nation.....The clip was filmed in Electronica's native New Orleans and the folks at PepsiCo filmed this in a way that didn't compromise Jay's eclectic persona. It's good to see major brands showing some artistic diversity in their marketing.
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