Monday, July 26, 2010

The Roots feat. John Legend - "The Fire"



Directed by Rik Codero, this post apocolyptic WWII piece is far from your run of the mill hip hop video. I actually had to watch the video more than once to get a grasp of the message Codero was attempting to convey. This ambitious piece definitely shows off Codero's directing skills but in my humble opinion really does nothing for the song. It's obvious Codero has his eyes set on the big screen and took this opportunity to show off his movie making ability. Hopefully when his big screen ambitions come to fruition...and they will, he will make it up to The Roots for using their single to advertise himself.

Thursday, July 8, 2010