Thursday, February 18, 2010
adidas Originals Forum Mid - Light Scarlet - Augmented Reality Pack | Available Now
Ever imagine that your trusty pair of adidas Originals Forum Mid could be something more than just comfy kicks that protect your feet and make them look cool? Adidas Originals has a new idea that will have fresh Forum Mid replace your wii nunchuck. As previously reported, this season the German sportswear giant has brought in one of the coolest multimedia technology, Augmented Reality, into its footwear and apparel. The new Forum Mid comes embedded with a special AR code on the tongue tag, which acts as a key to the adidas Originals Neighborhood when held up against the webcam for recognition. The Forum Mid will act as a controller, enabling the proud owner to explore the neighborhood, get the latest news updates, releases, get acquainted with the adidas celebrities and even play games.
Transforming the Magazine Experience with WIRED
Adobe and WIRED magazine introduce a new digital magazine concept that provides an immersive, interactive content experience for readers and innovative possibilities for advertisers
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